Otak Indonesia has been trusted by Ministry of Environment (KLH), Republic Indonesia and Danish International Development Agency (DANIDA) to develop communication strategy for introducing Strategic Environment Assessment (SEA) in Indonesia.
SEA, which also known as Kajian Lingkungan Hidup Strategis (KLHS) in Bahasa Indonesia, is one of the project component the Environment Support Programme (ESP) for Indonesia.
As part of this project output, the KLH will prepare and implement a communication strategy for introduction of SEA to Indonesian stakeholders and society, as part of their communication of environmental management information awareness raising.
The communication strategy outlines how information will be disseminated to, and received from all key stakeholders and “clients”. It is supposed to identify the means/medium and frequency of communication between the different parties, and used to establish and maintain on-going communication.
The Communications Strategy is a tool that will be used to reach the various SEA stakeholders. It will guide and/or assist the KLH, BAPPENAS, MoHA and MoPW to develop activities and messages appropriate to these stakeholders It is important that the public does not see SEA as an extra obstacle to finalize policies, plans and programmes, but as an iterative tool, supporting sound decision-making that is consistent with the principles of sustainable development.
Posted by Otak Indonesia on Dec 22, 2007 in Press Release
